When you start editing videos, you’ll discover the dangers of stereotyping in marketing campaigns. Luckily, with the help of an online video editor, you can quickly become a product of aversion to these stereotypes.
What Stereotypes Do You Know About Creating a Promotional Video?
There are plenty of myths floating around about creating videos, especially promotional ones. Do you think you know them all? Read on to learn more about common stereotypes about creating videos and maybe you’ll learn something new!
#1: It Takes Lots of Money
There are many expenses that come with creating an online video for your business, and more than $1,000 is simply not feasible. However, there are some companies that can edit and produce a top-notch video on limited budgets (or even for free). Just make sure to research who you’re working with and ensure they know what they’re doing before throwing money at them.
It’s worth paying for quality work, but it doesn’t have to cost thousands of dollars. A quick Google search can tell you if your video editor is capable of producing great results. If they produce high-quality videos regularly and have worked with businesses in your niche, that’s a good sign. And if they specialize in creating videos on budgets or under tight deadlines, that’s even better.
Ultimately, it’s important to know what you want out of your video and to find someone who can help you achieve those goals. You may be able to save money by choosing someone with more experience than one who charges thousands for their services.
That being said, make sure you aren’t sacrificing quality for the price either! Working with an amateur may set your business back in terms of branding and eventually lead to other problems down the road.
#2: It Takes Lots of Time
The most common misconception about creating a promotional video is that it takes lots of time. While there’s certainly some work involved in making your own promotional video, it doesn’t have to take up all of your free time.
With an online video editor, you can get professional-looking results quickly and conveniently. It lets you cut out hours (or even days) of editing time by letting you focus on getting footage and pacing right while someone else gets rid of distracting background noises and handles color correction.
And, of course, working with an online video editor saves you tons of time because they know how to edit your video professionally—something that takes years to learn on your own.
#3: There’s A Lot to Understand
Another common misconception about creating a promotional video is that there’s a lot to understand. The truth is, you can do it all yourself—but you don’t have to.
The great thing about an online editor is that they take care of all of the details so you don’t have to learn them. Instead, you get results that look like they took hours or days (instead of minutes) to create. And since you don’t have to learn how to do any of it yourself, your time is free for creating content and promoting your business instead.
#4: All Videos Have To Be Epic Lengths
Another stereotype about promotional videos is that all videos need to be epic lengths—like 5-15 minutes long. The truth is, you can create a promotional video as short or as long as you want, depending on your content and audience.
You don’t have to try and fill every second of your video with interesting things if it’s not right for your business. But if you want something longer, an online editor can help you out there too. It takes care of the tedium while still letting you decide how much time each section gets.
#5: Influencers Are Better at Making Them
Your promo videos don’t necessarily feature influencers to catch attention. What you really need is someone experienced. This means hiring an online video editor to make your vision a reality. Theyl have experience with branding and can polish off a professional-looking commercial in no time. They also understand how to appeal to people and get them engaged with your brand.
#6: It Doesn’t Have To Be Professional Quality
If you want something on-brand, you’ll need professional equipment and software. Companies like Fiverr can be found online to edit your video for as little as $5. But, if you’re looking for quality and consistency across videos (for multiple posts or marketing), then it may be best to hire an online video editor for a higher price. No matter how much you pay for these videos, just make sure they look well-made.
#7: You Need to Know How to Use an Online Video Editor
The first mistake is thinking you need to know how to edit videos in order to create one. There are plenty of programs you can use that take care of all those details. Just add your content and then you are good to go.
I recommend using an online program like Promo Editor which creates beautiful videos without any expertise in post-production needed. Many other websites offer similar services, so find one that works for your budget and business needs.
Final Thoughts
Businesses should have a promotional video. There are many reasons for that, but it all boils down to making you look more professional, showcase your products and services in action, and showing who your company is as a whole.
A good promotional video can also help your brand stand out from others in its field. It even makes people want to buy products or services from you rather than your competitors.
